Easi-Drive Appoints 9Y Creative Agency For Re-Brand
Leading accident management company, Easi-Drive, has appointed 9 Yards Creative Communications, to refresh its brand identity.
The re-brand by the Knutsford-based agency will include a new look logo to be used across all corporate communications and refreshed design creative.
The timely appointment coincides with Easi-Drive unveiling significant growth plans; targeting an increase in turnover to £30million by 2013 and aspirations to increase the number of full time employees in line with growth.
Commenting on the appointment, Nikki Chamberlain, Marketing Manager at Easi-Drive said: “9Y impressed us with a straight-talking, honest approach. They are working with us to ensure our positioning is appropriate and effective for our target customers and to guarantee our corporate identity reflects our positioning and above all our ambition.”
The new branding is due to be unveiled during September and will be prominent across all marketing materials including off and online ads, external newsletters, the website and vehicle accessories.
Tim Slough, Client Services Director at 9Y added: “We are delighted to be working with the team at Easi-Drive. The business is going from strength to strength at the moment and we join them at an exciting time. They are a trusted and respected player in their field and we are working with them to build on the excellent foundations they have already laid.
He continued: “As the business continues to grow, it will be targeting new sectors including car dealerships and it’s imperative that the positioning is correct. The messaging is about trust, honesty, ethics and credibility – all of which have been identified as key drivers within this market - and emphasising the excellence in customer service for which Easi-Drive is recognised.”
Easi-Drive is due to open a new 15,000sq ft head office in Wythenshawe during September to accommodate its increasing workforce.
The re-brand by the Knutsford-based agency will include a new look logo to be used across all corporate communications and refreshed design creative.
The timely appointment coincides with Easi-Drive unveiling significant growth plans; targeting an increase in turnover to £30million by 2013 and aspirations to increase the number of full time employees in line with growth.
Commenting on the appointment, Nikki Chamberlain, Marketing Manager at Easi-Drive said: “9Y impressed us with a straight-talking, honest approach. They are working with us to ensure our positioning is appropriate and effective for our target customers and to guarantee our corporate identity reflects our positioning and above all our ambition.”
The new branding is due to be unveiled during September and will be prominent across all marketing materials including off and online ads, external newsletters, the website and vehicle accessories.
Tim Slough, Client Services Director at 9Y added: “We are delighted to be working with the team at Easi-Drive. The business is going from strength to strength at the moment and we join them at an exciting time. They are a trusted and respected player in their field and we are working with them to build on the excellent foundations they have already laid.
He continued: “As the business continues to grow, it will be targeting new sectors including car dealerships and it’s imperative that the positioning is correct. The messaging is about trust, honesty, ethics and credibility – all of which have been identified as key drivers within this market - and emphasising the excellence in customer service for which Easi-Drive is recognised.”
Easi-Drive is due to open a new 15,000sq ft head office in Wythenshawe during September to accommodate its increasing workforce.
posted by easidrive
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10:19:00
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