Easi-Drive appoints first ever marketing manager
The UK’s fastest-growing accident management firm has created a new role in the business to take control of its marketing strategy for 2010 and beyond.
Nikki Chamberlain joins the company this month, with a wide-ranging remit and a chance to shape the function for the organisation, which last year was ranked number 51 in the Sunday Times Virgin Fast Track league tables.
“It’s a great challenge for me,” she said.
Nikki will be responsible for developing a strategic marketing programme based on the corporate business plan; identifying and targeting new and relevant market segments; management of prospect and customer databases; and actioning appropriate tactical activity plans.
She will also be looking after external agencies to ensure all marketing activities are effectively co-ordinated and consistent. Easi-Drive has been working with South Manchester-based PR agency Souters and advertising agency Da Vinci for the last 18 months.
In addition Nikki will be focusing on improving internal communications.
Nikki brings 13 years of marketing experience to the role. She says it was the Easi-Drive culture which made the role hard to resist. “It’s friendly, ambitious, dynamic and successful, which really appealed to me. The culture extends from the senior management team right across the company. It feels like a good place to be.”
Gareth Berry, Director, said Nikki stood out. “She has the drive and energy to take us to the next level. We do need to get the marketing function properly established in-house, formalise the process and ways of working across departments and improve internal efficiencies. It will be a challenging task but I am confident she will do a great job for us.”
Nikki again: “We want to continue raising awareness of the Easi-Drive brand and make sure we are recognised as a credible, ethical, stable business within the industry and establish a presence for the company in new target markets. I am looking forward to getting started.”
Outside work Nikki loves watching all sports especially football and F1. She also keeps herself fit at the gym, plays golf and is a keen runner with a half marathon under her belt already and another one in her sights this year.
Nikki Chamberlain joins the company this month, with a wide-ranging remit and a chance to shape the function for the organisation, which last year was ranked number 51 in the Sunday Times Virgin Fast Track league tables.
“It’s a great challenge for me,” she said.
Nikki will be responsible for developing a strategic marketing programme based on the corporate business plan; identifying and targeting new and relevant market segments; management of prospect and customer databases; and actioning appropriate tactical activity plans.
She will also be looking after external agencies to ensure all marketing activities are effectively co-ordinated and consistent. Easi-Drive has been working with South Manchester-based PR agency Souters and advertising agency Da Vinci for the last 18 months.
In addition Nikki will be focusing on improving internal communications.
Nikki brings 13 years of marketing experience to the role. She says it was the Easi-Drive culture which made the role hard to resist. “It’s friendly, ambitious, dynamic and successful, which really appealed to me. The culture extends from the senior management team right across the company. It feels like a good place to be.”
Gareth Berry, Director, said Nikki stood out. “She has the drive and energy to take us to the next level. We do need to get the marketing function properly established in-house, formalise the process and ways of working across departments and improve internal efficiencies. It will be a challenging task but I am confident she will do a great job for us.”
Nikki again: “We want to continue raising awareness of the Easi-Drive brand and make sure we are recognised as a credible, ethical, stable business within the industry and establish a presence for the company in new target markets. I am looking forward to getting started.”
Outside work Nikki loves watching all sports especially football and F1. She also keeps herself fit at the gym, plays golf and is a keen runner with a half marathon under her belt already and another one in her sights this year.
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